AI disclosure
Our videos are made with AI generated footage. We think you should know exactly what that means before you hire us, and your customers should be able to tell when they watch.
How we use AI
We study which short video formats already earn views in your category on Instagram, then produce the footage with AI tools and cut it into short vertical videos with captions, sounds and hashtags. The scenes you see are generated. They are illustrations of your offer, made in a format that is already working in your category. They are not documentary footage of your business.
What we never do
- We never present AI generated footage as if it were filmed at your premises. A generated kitchen is not your kitchen. A generated shopfront is not your shopfront.
- We never depict your real staff, your real products or your real customers as if a camera had been there.
- We never put an AI presenter on screen and let a viewer think that person works for you. No AI presenter is introduced as your owner, your technician, your stylist or your employee.
- We never fabricate a customer. No AI presenter plays a happy client.
- We never invent a testimonial, a review, a rating or an endorsement, from a person, a publication or an award.
How the disclosure appears
Where a format needs a person on screen, we use a disclosed AI presenter. The same presenter is used consistently across your videos, so viewers recognise the character rather than mistaking a new face each time for a new member of your team.
The disclosure is the platform's own. Instagram's AI label is switched on when the video is uploaded, so the label appears alongside the post and travels with it on Instagram.
It stays on. We do not upload an unlabelled version.
What stays true
Everything factual in your videos comes from you. Your prices, hours, location, qualifications and claims come from the one page facts sheet you give us before the first video, and from your do not list. If a fact is wrong, we fix it free. If a claim is one your industry does not let you make, tell us and it never goes near a video.
The look is generated. The facts are yours, and they are meant to be accurate.
Why we work this way
Three reasons, in order of importance.
It is honest. A viewer who watches a video, walks into the shop and finds nothing like what they saw has been misled, and they blame the business, not the agency. Disclosure protects your reputation more than it costs you.
It is durable. Platforms are labelling AI content and will keep tightening how they do it. An account that has labelled from the first post has nothing to unwind. An account that quietly passed generated footage off as real has a problem the day it is caught.
It works anyway. The formats that earn views in most small business categories do not depend on the viewer believing a camera was present. They depend on a clear hook, a real offer and a reason to act. We can produce those honestly, and we do.
If you want something different
If you want footage of your actual premises, staff or products, film it and send it to us, or hire a videographer. That is fair to want. What we will not do is generate footage that pretends to be it.
Questions about any of this: [email protected].